The worst secret on Tyneside was confirmed today when Adidas formally announced that they would be the new kit sponsors from next season.
In an official statement Adidas stated: "Newcastle United Football Club and adidas have agreed a multi-year partnership that will see the sportswear brand becoming the club’s official kit partner from the 2024/25 season onwards”.
"As revealed in the Amazon Prime Documentary, We Are Newcastle United, the club will reunite with the brand for the first time in over ten years, with adidas previously supplying the Magpies’ official kits and training wear between 1995 and 2010”.
CEO Darren Eales said of the deal: "Our upcoming partnership with adidas evokes memories of some of the most famous players, coaches and matches in the club’s history so we are delighted we will be teaming up once again as we look to create our own exciting future together”.
In an official statement Adidas stated: "Newcastle United Football Club and adidas have agreed a multi-year partnership that will see the sportswear brand becoming the club’s official kit partner from the 2024/25 season onwards”.
"As revealed in the Amazon Prime Documentary, We Are Newcastle United, the club will reunite with the brand for the first time in over ten years, with adidas previously supplying the Magpies’ official kits and training wear between 1995 and 2010”.
CEO Darren Eales said of the deal: "Our upcoming partnership with adidas evokes memories of some of the most famous players, coaches and matches in the club’s history so we are delighted we will be teaming up once again as we look to create our own exciting future together”.
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