Having parked all talks of a sale Ashley needs to honour the commitment he made back in October 2017; show his faith in Rafa Benitez and invest in the squad in what remains of the January transfer window. And when we say invest, we don’t simply mean handing over a minimal amount of money to support loan signings that leave the club simply treading water. We mean release the necessary funds that bring quality signings and show a desire for success that Rafa wants to fulfill.
In doing so he also needs to re-evaluate the existing transfer policy that rolls together fees and salaries into the amount made available and adopt a more flexible policy that doesn’t leave the club at a disadvantage. After all, with long term planning no longer part of his thinking, he doesn’t need to concern himself too much with where the club will be in 5 years time!