Fast forward 10 years, the Club is now valued at £350M, like KK before him Rafa has gone, the natives are restless and Ashley’s grip is tighter than ever. Can we organise a boycott? The appetite is there - 62% of Season Ticket Holders according to NUST’s survey - but as ever the proof of the pudding is in the eating - so for this reason we at NUFC Fans United stand with the boycotters. Will it work? Probably not, but after over a decade of Mike Ashley’s ownership we believe the only chance we have to change his way of doing business (or better yet to force him to sell) is to present a UNITED front with the ten groups and thousands of individual fans who are advocating action.
We have no desire to tell people what to do and have no animosity to those who wish to attend. There is one man responsible for the situation we are in, and he is the only one who will benefit from ill will and further division in the fanbase. We understand it is a complex decision and one we have taken with a heavy heart, however we feel the time has come to make a stand, and the message that swathes of empty seats in St James’ Park would send on a televised game is incredibly powerful. Always remember: UNITED we stand, divided we fall.